My Work

A selection of projects that showcase my expertise in product design, user experience, and design systems.

2025

Design Systems for Global Enterprises

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2022

Scaling E-commerce for National Brands

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2020

Conversion Optimization for Finance

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2016

Cross-platform Comic Reader App

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My Design Process

1. Research & Discovery

Understanding the problem space through user research, competitive analysis, and stakeholder interviews.

2. Strategy & Definition

Creating a clear vision and roadmap based on research insights and business objectives.

3. Design & Iteration

Developing solutions through sketching, wireframing, prototyping, and iterative refinement.

4. Testing & Validation

Validating designs through user testing, stakeholder feedback, and data analysis.

5. Implementation

Working closely with development teams to ensure design integrity throughout implementation.

6. Measurement

Analyzing performance metrics and user feedback to continuously improve the product.

Let's Work Together

Interested in collaborating on your next project? Get in touch to discuss how I can help.

Contact Me