Avenue Code
Design Systems for Global Enterprises
Overview
As Lead Designer at Avenue Code, I was responsible for delivering robust design systems for global companies, leading end-to-end projects, and managing the design team through reorganization to establish new paths for design practice within the company.
Challenge
Global enterprises often struggle with inconsistent design practices across their digital products, leading to increased development costs, longer time-to-market, and suboptimal user experiences. My task was to create scalable design systems that would standardize design practices, increase efficiency, and improve the quality of the final products.
Approach
1. Design System Development
Created comprehensive design systems for global clients that included component libraries, design principles, and usage guidelines.
2. End-to-End Project Leadership
Led projects from initial discovery through implementation, ensuring consistent quality and alignment with business objectives.
3. Team Management & Development
Managed the design team through reorganization, conducted training sessions, and provided one-on-one mentorship to upskill designers and share strategic insights.
Results
- Delivered design systems that helped clients save up to $200,000 in development costs
- Reduced design inconsistencies by implementing standardized component libraries
- Improved development efficiency by streamlining design-to-development handoff
- Enhanced team capabilities through structured upskilling programs and strategic guidance