About Me
Professional Journey
I'm a multidisciplinary product designer proficient in user interaction and experience for multiplatform digital products. With over a decade of experience, I've worked with both startups and global enterprises.
I started my career working with startups and developing businesses. This taught me to work and collaborate with diverse teams and stakeholders to create, design and develop pixel perfect solutions ASAP. After that, I joined services companies and put my skills to the test on how to position and practice design at scale in big global companies.
Experience Highlights
Lead Designer & Technical Manager, Avenue Code (2022-2025)
- Delivered design systems for global companies, helping them to scale their products and making them save up to 200k
- Lead projects from end-to-end
- Managed the team through reorganization to set new paths for design practice within the company
- Conducted talks, training sessions and 1:1s to support designers on upskilling and strategy sharing
Product Designer, BLU365 (2020-2022)
- Designed solutions that significantly improved conversion across the flow of our main product
- Researched behaviors and people intentions towards our products to better grasp specific issues
- Designed content and text guidelines for the company products and marketing
- Constructed a component style guide for marketing and development
- Designed and tested internal tools for automation and documentation purposes
Product Designer, Terre Orgânicos (2017-2019)
- Designed the MVP with the Founders
- Designed and developed the ecommerce with HTML+CSS+JS, using WooCommerce as its platform
- Conducted research with users and target audience to define improvements
- Boosted product sales by crossing data from user research and revenue