Overview
As a UI Designer at Weelo, I was responsible for designing the app interface for both iOS and Android platforms. I conducted local research with users and target audiences to define shared goals with the team. Additionally, I designed the Visual Identity and marketing materials for the brand, ensuring a cohesive experience across all touchpoints.
Challenge
Weelo needed to create a mobile application that would deliver a consistent user experience across both iOS and Android platforms while adhering to each platform's design guidelines and user expectations. The challenge was to design an intuitive interface that would appeal to the target audience while establishing a distinctive visual identity for the brand in a competitive market.
Approach
1. User Research
Conducted comprehensive local research with users and target audience to understand their needs, behaviors, and expectations. Used these insights to define shared goals with the development team and inform the design process.
2. Cross-Platform UI Design
Designed the app interface for both iOS and Android platforms, balancing consistency in brand experience with adherence to platform-specific design guidelines. Created detailed UI specifications and assets for both platforms to ensure accurate implementation.
3. Visual Identity Development
Designed the Visual Identity for Weelo, establishing a distinctive brand presence that would stand out in the market. Created a comprehensive brand style guide to ensure consistent application across all touchpoints.
4. Marketing Materials Design
Designed marketing materials to support the app launch and user acquisition efforts. Ensured that all materials aligned with the brand's visual identity and effectively communicated the app's value proposition.
Results
- Delivered a cohesive user interface design for both iOS and Android platforms
- Created a distinctive visual identity that helped establish Weelo in the market
- Developed marketing materials that effectively communicated the app's value proposition
- Ensured that user insights informed all design decisions, resulting in an intuitive user experience
- Established design guidelines that allowed for consistent implementation across platforms